Marketing

Marketing refers to the activities and strategies involved in promoting, selling, and distributing a product or service. It encompasses a variety of processes, including market research, advertising, sales, and public relations, aimed at reaching and engaging target audiences. The primary goal of marketing is to understand customer needs and preferences to create and deliver value that satisfies those needs, thereby driving demand and sales. Effective marketing involves developing a strong brand, identifying target markets, crafting messaging, and utilizing various channels (such as digital, print, and social media) to communicate with consumers. Overall, marketing plays a crucial role in connecting businesses with their customers and fostering relationships that encourage loyalty and repeat business.