Sales and Discounts

Sales and discounts refer to promotional strategies used by businesses to stimulate the purchasing of goods or services.

Sales typically involve events where items are offered at reduced prices for a limited time, aiming to clear inventory, attract customers, or boost revenue. They can take various forms, such as seasonal sales, flash sales, or clearance sales.

Discounts, on the other hand, are price reductions applied to specific products or services. They can be expressed as a percentage off the original price or as a fixed amount deducted. Discounts may be offered to specific customer groups—like students or seniors—or during special occasions like holidays or anniversaries.

Both sales and discounts are utilized to enhance customer engagement, encourage impulse buying, and promote customer loyalty by making products more accessible. These strategies can also help businesses compete in the marketplace by attracting cost-conscious consumers.