Italian luxury furniture-maker Giorgetti recently announced the opening of its first flagship showroom in the vibrant city of Washington, D.C. Partnering with local company Salus Homes, this move marks a significant milestone in Giorgetti’s U.S. development strategy.
With already established single-brand spaces in New York, Boston, Houston, and Los Angeles, the new Georgetown showroom on Wisconsin Avenue aims to strengthen the company’s presence in the local market. Giovanni del Vecchio, the CEO of Gruppo Giorgetti, emphasized the importance of this expansion, stating, “We want to reinforce our dialogue with the local market, presenting the characteristics that have defined the aesthetic of our brand for 126 years: quality, passion for details, and sophisticated elegance.”
Giorgetti, founded in the late 1890s by Luigi Giorgetti, has a rich history deeply rooted in the furniture-making heartland of Brianza, Italy. For over a century, the company has continuously evolved and introduced innovative designs to the global market. Recent collaborations with renowned designers like Draga&Aurel, Ludovica Serafini, and Roberto Palomba have further enhanced Giorgetti’s reputation for craftsmanship and creativity.
Inside the new showroom, visitors will have the opportunity to explore the brand’s iconic pieces, including the Vesper modular sofa by Roberto Lazzeroni and the Galet coffee tables by Ludovica Serafini and Roberto Palomba. Other highlights include the oval Mizar table by Lazzeroni and the Shibusa cabinet by Mauro Lipparini, showcasing Giorgetti’s commitment to meticulous design and exquisite materials.
Furthermore, Giorgetti’s expansion in Washington, D.C. reflects a broader trend of Italian brands flocking to Georgetown. The area’s growing demand for high-end home brands has attracted fellow Italian furniture-makers Poliform, Molteni&C, Boffi De Padova, and B&B Italia. Italian design brands are increasingly establishing a strong presence in prime U.S. retail locations, such as New York City’s Madison Avenue.
As Giorgetti’s flagship showroom in Washington, D.C. opens its doors, it not only offers a new space for showcasing exquisite Italian furniture but also contributes to the cultural and design landscape of the vibrant city.
FAQ Section
1. What is Giorgetti?
Giorgetti is an Italian luxury furniture-maker with a rich history in the furniture-making heartland of Brianza, Italy. It is known for its craftsmanship, innovative designs, and commitment to exquisite materials.
2. Where is Giorgetti opening its flagship showroom?
Giorgetti has opened its flagship showroom in Washington, D.C.
3. Who is Giorgetti partnering with for this move?
Giorgetti is partnering with local company Salus Homes for the opening of its flagship showroom in Washington, D.C.
4. What is the significance of this move for Giorgetti?
This move marks a significant milestone in Giorgetti’s U.S. development strategy and aims to strengthen its presence in the local market.
5. What are some of Giorgetti’s iconic pieces?
Some of Giorgetti’s iconic pieces include the Vesper modular sofa by Roberto Lazzeroni, the Galet coffee tables by Ludovica Serafini and Roberto Palomba, the oval Mizar table by Lazzeroni, and the Shibusa cabinet by Mauro Lipparini.
6. What does Giorgetti’s CEO emphasize about the brand?
Giovanni del Vecchio, the CEO of Gruppo Giorgetti, emphasizes the brand’s defining characteristics, which are quality, passion for details, and sophisticated elegance.
Definitions
– Single-brand spaces: Spaces dedicated to showcasing products from a specific brand only.
Related Links
– Giorgetti Official Website
– Salus Homes
– Poliform
– Molteni&C
– Boffi
– B&B Italia
Note: The URLs provided are just examples and may not be valid. Please replace them with the correct URLs if available.