IKEA is taking another shot at the inflatable furniture market, this time with a redesigned collection that aims to correct the flaws of its previous attempt in the 1990s. Learning from their mistakes, the Swedish furniture giant has introduced the Brännbroll collection, which features a donut-shaped chair made with TPU, a synthetic rubber that is more durable and less prone to leaks than plastic.
Unlike its predecessor, this new iteration comes with its own pump, eliminating the need for a hairdryer to inflate it. The flat-pack design remains intact, allowing for convenient storage and easy transportation. With a vibrant color palette consisting of bright orange and green, the chair is not only perfect for gaming but can also be a playful addition to a child’s room or a cozy spot in a family living area for movie nights.
The previous attempt at inflatable furniture was met with lackluster reviews due to various issues such as bouncing pieces, leaky valves, and unappealing plastic sounds. However, IKEA’s product design developer, Philip Dilé, emphasizes that they have learned from past mistakes and made significant improvements. Fine-tuning the asymmetrical shape and utilizing new materials and construction techniques, the company aims to provide consumers with a more satisfying and functional inflatable furniture experience.
Scheduled for launch in September, the Brännbroll collection is an exciting addition to IKEA’s diverse range of products. With its enhanced durability, user-friendly features, and stylish design, this new collection is set to redeem IKEA’s reputation in the inflatable furniture market and offer customers a comfortable and convenient seating option. So, whether it’s for gaming, family gatherings, or leisure activities, IKEA’s reinvented inflatable chair is ready to provide a fun and flexible seating solution for any occasion.
An FAQ based on the article:
Q: What is the name of IKEA’s new inflatable furniture collection?
A: IKEA’s new inflatable furniture collection is called Brännbroll.
Q: What is the material used to make the chair in the Brännbroll collection?
A: The chair in the Brännbroll collection is made with TPU, a synthetic rubber.
Q: How is the Brännbroll collection different from IKEA’s previous attempt at inflatable furniture?
A: The Brännbroll collection has a redesigned chair that is more durable, less prone to leaks, and comes with its own pump for inflation. It also features a vibrant color palette and retains the flat-pack design for convenient storage and transportation.
Q: What were some issues with IKEA’s previous attempt at inflatable furniture?
A: IKEA’s previous attempt at inflatable furniture faced issues such as bouncing pieces, leaky valves, and unappealing plastic sounds.
Q: How has IKEA improved its inflatable furniture with the Brännbroll collection?
A: IKEA has fine-tuned the chair’s shape, utilized new materials and construction techniques, and made improvements based on past mistakes to provide consumers with a more satisfying and functional inflatable furniture experience.
Q: When will the Brännbroll collection be launched?
A: The Brännbroll collection is scheduled for launch in September.
Q: What are the benefits of the Brännbroll collection?
A: The Brännbroll collection offers enhanced durability, user-friendly features, stylish design, and convenient storage. It aims to redeem IKEA’s reputation in the inflatable furniture market and provide customers with a comfortable and flexible seating option.
Q: What are some potential uses for the Brännbroll inflatable chair?
A: The Brännbroll inflatable chair is suitable for gaming, can be a playful addition to a child’s room, or provide a cozy seating spot in a family living area for movie nights.
Definitions:
– TPU: Thermoplastic Polyurethane, a type of synthetic rubber known for its durability and versatility.
Suggested related link: IKEA Official Website