Marks & Spencer (MKS.L) is reevaluating its furniture offerings and shifting its strategy by collaborating with third-party brands for online sales. The high street retailer recently announced that it will cease deliveries of its own branded large furniture range and instead concentrate on enhancing its digital presence. While the specific third-party brands have not yet been disclosed, M&S already sells garden furniture exclusively online from brands like Kettler and Royalcraft.
This strategic shift represents a significant change for M&S, which has been a prominent player in the UK home furnishings market since the introduction of its first furniture range in 1986. The retailer will no longer offer bulkier pieces such as beds, sofas, and wardrobes, but will continue to provide smaller furniture items like accent chairs, side tables, and coffee tables as part of its core in-store range.
In addition to discontinuing its own branded furniture, M&S has also ended its made-to-order bespoke furniture range. With this custom service no longer available, all orders placed until the final closing date of July 31st will still be covered by the retailer’s 10-year guarantee.
By partnering with third-party brands and focusing on online sales, M&S aims to optimize its physical retail space and cater to customer demand more effectively. The retailer, known for its numerous stores across the UK, including popular Food Halls, hopes that this realignment will enhance its digital presence and streamline its in-store offerings.
As M&S transitions its furniture sales strategy, the company remains committed to delivering quality products and ensuring customer satisfaction. Although the specific details and brands involved in this partnership are yet to be revealed, customers can expect a fresh selection of furniture options through M&S’s online channels in the near future.
Marks & Spencer (MKS.L) is reevaluating its furniture offerings and shifting its strategy by collaborating with third-party brands for online sales. The high street retailer recently announced that it will stop delivering its own branded large furniture range and instead focus on improving its digital presence.
This strategic shift represents a significant change for M&S, which has been a prominent player in the UK home furnishings market since 1986. The retailer will no longer offer bulkier pieces such as beds, sofas, and wardrobes, but will continue to provide smaller furniture items as part of its in-store range.
In addition to discontinuing its own furniture, M&S has also ended its made-to-order bespoke furniture range. The custom service will no longer be available, but all orders placed until the final closing date of July 31st will still be covered by the retailer’s 10-year guarantee.
By partnering with third-party brands and focusing on online sales, M&S aims to optimize its physical retail space and better meet customer demand. The retailer hopes that this realignment will improve its digital presence and streamline its in-store offerings.
As M&S transitions its furniture sales strategy, the company remains committed to delivering quality products and ensuring customer satisfaction. While the specific details and brands involved in this partnership have not been revealed, customers can expect a new selection of furniture options through M&S’s online channels in the near future.
Key Terms:
– Marks & Spencer (M&S): A prominent UK retailer known for its clothing, home, and food products.
– High street retailer: A retailer that operates on a physical main street or shopping district, rather than online.
– Digital presence: The extent to which a company is active and visible online.
– Third-party brands: Brands that are not owned or operated by Marks & Spencer.
– Home furnishings: Items used to decorate and furnish a home, including furniture, accessories, and decor.
– Made-to-order: Customized or personalized items that are produced specifically for a customer’s order.
– Bespoke: Custom-made or tailored to individual specifications.
Suggested related links:
Marks & Spencer Official Website