Stickley, the renowned furniture brand, made a bold statement at this year’s High Point Market with the introduction of their new collection, Durant. This collection showcases a fusion of both upholstery and case goods, featuring a unique blend of earth tones and darker finishes. The company also expanded and enhanced several of its popular lines to cater to a wider range of preferences among consumers.
Aminy Audi, Stickley’s president and CEO, emphasized the importance of offering diverse looks beyond their iconic Arts & Crafts line. The company aims to inspire and captivate customers by creating intentional vignettes in their showroom. This attention to detail ensures that retailers can replicate the same curated displays, providing customers with a cohesive and aspirational shopping experience.
The positive buyer sentiment observed during this year’s market reflects an optimistic outlook for the furniture industry. Audi noticed an increased willingness among buyers to make immediate purchases, contrary to claims made by other suppliers that only larger retailers are driving sales. However, despite this positive trend, some retailers still face challenges with excess inventory. Audi remains confident that the industry is slowly recovering from the effects of the COVID-19 pandemic.
The highlight of Stickley’s new Durant collection is its solid oak case pieces and exquisite upholstery. With distinctive copper accents on coffee and end tables as well as the inclusion of a server with copper drawer fronts, this collection exudes both elegance and functionality. Additionally, the Durant living room collection offers oversized upholstery, including Stickley’s longest sofa at 101 inches, a large armchair, and a storage ottoman.
In addition to the Durant collection, Stickley also introduced new additions to their popular Walnut Grove and Portfolio 120 collections. The Walnut Grove collection received a new studio bed, square corner upholstery unit, and a 64-inch spindle bench. Meanwhile, the Portfolio 120 collection, known for its eclectic designer items, welcomed seven new pieces.
Stickley also expanded its more affordable Origins collection, providing customers with even more options at a lower price point. Furthermore, the company fine-tuned its quick ship program, offering an extensive selection of fabrics that can be delivered in 60 days or less.
As Stickley celebrates its 50th anniversary under the ownership of the Audi family, the brand continues to innovate and captivate furniture enthusiasts. With their latest collections and diverse offerings, Stickley remains at the forefront of the industry, solidifying their position as a leader in high-quality craftsmanship and design.
Frequently Asked Questions (FAQs) about Stickley’s Durant Collection and Other Updates:
1. What is the Durant collection by Stickley?
Stickley’s Durant collection is a new furniture collection that combines both upholstery and case goods. It features a unique blend of earth tones and darker finishes, with solid oak case pieces and exquisite upholstery. The collection showcases elegant yet functional pieces, such as coffee and end tables with copper accents, a server with copper drawer fronts, and oversized upholstery including Stickley’s longest sofa at 101 inches.
2. How did Stickley expand and enhance their existing lines?
Stickley expanded its popular Walnut Grove collection by introducing a new studio bed, square corner upholstery unit, and a 64-inch spindle bench. They also made additions to their Portfolio 120 collection, known for its eclectic designer items, by welcoming seven new pieces. Additionally, Stickley expanded its more affordable Origins collection to provide customers with more options at a lower price point.
3. How did Stickley create intentional vignettes in their showroom?
Stickley aimed to inspire and captivate customers by creating intentional vignettes in their showroom. This means that they curated displays that were thoughtfully designed and focused on specific themes or styles. By paying attention to detail, Stickley ensured that retailers could replicate these displays, providing customers with a cohesive and aspirational shopping experience.
4. What is the positive buyer sentiment observed during this market?
During this year’s market, Stickley noticed a positive buyer sentiment, indicating an optimistic outlook for the furniture industry. Buyers showed an increased willingness to make immediate purchases, contradicting claims by other suppliers that only larger retailers are driving sales. This positive trend suggests that the industry is slowly recovering from the effects of the COVID-19 pandemic.
Key Terms and Definitions:
– High Point Market: The High Point Market is the largest furnishings industry trade show in the world, held biannually in High Point, North Carolina. It showcases a wide range of furniture and home furnishing products.
– Upholstery: Upholstery refers to the practice of providing furniture, especially chairs and sofas, with padding, springs, webbing, and fabric or leather covers.
– Case goods: Case goods are non-upholstered furniture items such as dressers, cabinets, tables, and other wooden pieces.
– Vignettes: Vignettes are carefully arranged displays or scenes that are created to showcase products or convey a specific theme or style.
Suggested Related Links:
– stickley.com (Stickley’s official website): For more information about Stickley furniture, collections, and innovations.
– highpointmarket.org (High Point Market official website): To learn more about the High Point Market trade show and its significance in the furniture industry.