Energy Portal
Customer Experience refers to the overall perception and interaction that a customer has with a brand throughout their entire journey. This encompasses every stage of the customer lifecycle, from initial awareness and consideration to purchasing, using the product or service, and post-purchase support. Customer Experience includes all touchpoints between the customer and the company, such as customer service, website usability, product quality, and the purchasing process. A positive customer experience leads to customer satisfaction, loyalty, and advocacy, while a negative experience can drive customers away. Businesses strive to enhance their customer experience by understanding customer needs, preferences, and feedback, implementing strategies to improve interactions, and delivering consistent and high-quality service across all channels.
Pepperfry, the leading online furniture and home goods platform, has taken a significant step to address the challenges faced by customers while purchasing furniture and home decor products online. With…