E-commerce

E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. It encompasses a wide range of online business activities, including retail sales, wholesale transactions, and services provided via digital platforms. E-commerce transactions can occur between businesses (B2B), between businesses and consumers (B2C), or between consumers themselves (C2C).

The primary components of e-commerce include online stores, electronic payment systems, and online marketing strategies. E-commerce enables companies to reach a global market, facilitating easier access to customers, lower operational costs, and more efficient inventory management.

E-commerce can also involve various models, such as subscription-based services, marketplace platforms, direct sales, and digital products. As technology evolves, e-commerce continues to integrate advancements such as mobile commerce, social commerce, and the use of artificial intelligence to enhance the shopping experience. Overall, e-commerce has transformed the way consumers and businesses engage in transactions, allowing for 24/7 accessibility and convenience in purchasing goods and services.