Energy Portal
Promotional pricing is a marketing strategy where businesses temporarily reduce the prices of their products or services to attract customers, increase sales, and boost market interest. This tactic often involves discounts, coupons, limited-time offers, or special deals aimed at enticing consumers to make purchases. The goal of promotional pricing is to stimulate demand, clear out inventory, generate customer traffic, and enhance brand visibility. It can be used to introduce new products, respond to competitive pressures, or encourage trial among potential new customers. While effective in driving short-term sales, promotional pricing must be carefully managed to avoid negatively impacting perceived value or profit margins in the long term.
Lifestyle Enterprises made a strong statement at the recent High Point Market by focusing on delivering value and promotional prices. With a keen understanding of the challenges faced by retailers…