Worlds Away Unveils Exciting Rebrand and Product Line at High Point Market
When Worlds Away opens its showroom for High Point Market on April 12, founders Bob Berry and Lucy Woodson are ready to embark on a new and exciting chapter for…
Energy Portal
Rebranding is the process of changing the corporate image or identity of an organization, product, or service. This can involve a new name, logo, design, or a comprehensive change in the brand’s messaging and marketing strategy. The goal of rebranding is often to refresh and modernize a brand’s presence, differentiate it from competitors, or align it more closely with evolving market trends and consumer expectations. Rebranding can also be a response to negative perceptions, a shift in target audience, or changes in ownership or mission. The process typically entails research, planning, and execution to ensure that the new brand identity resonates with the intended audience and positively influences the organization’s image and market position.
When Worlds Away opens its showroom for High Point Market on April 12, founders Bob Berry and Lucy Woodson are ready to embark on a new and exciting chapter for…