When Worlds Away opens its showroom for High Point Market on April 12, founders Bob Berry and Lucy Woodson are ready to embark on a new and exciting chapter for the furniture and décor company. The anticipated market event will not only showcase a memorable celebration but also reveal a significant rebrand and debut a new line of products.
Berry highlights the significance of this rebrand, stating, “This marks only the third reimagining of our business in 32 years.” Each iteration of their business has brought renewed inspiration and excitement, driving the company to continually enhance their design and customer service offerings.
In conjunction with the rebrand, Worlds Away has partnered with a US-based upholstery company to introduce a fresh collection of chairs, sofas, and other upholstered products at High Point Market. Developed by the Memphis-based design team, these new pieces will be available for quick shipping from their warehouse in Memphis. The addition of this product line complements their overall back-end strategies, which include improving operations and optimizing their website for a more user-friendly and customer-centric experience.
During the highly anticipated Friday event, Worlds Away will unveil its new logo, providing visitors with a first look into the company’s new direction. This rebranding signifies their commitment to customers, innovation, and handcrafted products. Berry and Woodson are excited to share their journey from humble beginnings as a handpainted toleware collection to the diverse range of styles and materials they embrace today. They credit their success to their dedicated employees, valued partners, and exquisite products.
The Worlds Away celebration will take place from 4-6 p.m. on Friday, April 12, at the International Home Furnishings Center, IH-500. It promises to be an extraordinary event that showcases the evolution and growth of Worlds Away.
Frequently Asked Questions:
1. What is Worlds Away preparing for at High Point Market?
Worlds Away is preparing to open its showroom at High Point Market to showcase a significant rebrand and debut a new line of furniture and décor products.
2. How many times has Worlds Away reimagined its business?
Worlds Away has reimagined its business three times in its 32-year history.
3. What is the significance of the rebrand for Worlds Away?
The rebrand signifies Worlds Away’s commitment to customers, innovation, and handcrafted products. It also reflects their dedication to constantly improving their design and customer service offerings.
4. Who has Worlds Away partnered with for their new collection?
Worlds Away has partnered with a US-based upholstery company to introduce a fresh collection of chairs, sofas, and other upholstered products.
5. Where can customers find the new collection for quick shipping?
Customers can find the new collection at Worlds Away’s warehouse in Memphis, which allows for quick shipping.
6. What are Worlds Away’s back-end strategies?
Worlds Away’s back-end strategies include improving operations and optimizing their website to provide a more user-friendly and customer-centric experience.
7. What will be unveiled at the Friday event?
During the event, Worlds Away will unveil its new logo, providing visitors with a first look into the company’s new direction.
8. When and where is the Worlds Away celebration taking place?
The Worlds Away celebration will take place from 4-6 p.m. on Friday, April 12, at the International Home Furnishings Center, IH-500.
Key Terms:
– High Point Market: a furniture trade show held twice a year in High Point, North Carolina, where businesses showcase their latest products.
– Rebrand: the process of updating a company’s image, including its name, logo, and overall design.
– Upholstered: referring to furniture that is covered with fabric, leather, or another type of material.
– Warehouse: a large building used for storing goods before they are distributed or sold.
Related Links:
– High Point Market: The official website of High Point Market, where you can find more information about the event and participating businesses.